Key features of Torchlite.com's integration include:
Enhanced Targeting: Torchlite.com's partnership referral management software now utilizes Crossbeam account mapping to target potential accounts based on company-level spikes in research on relevant topics and products. This refined targeting ensures that businesses are connecting with prospects who are actively seeking solutions that match their offerings.
Personalized Referral Journeys: By leveraging second party data, Torchlite.com enables businesses to deliver personalized referral journeys to their prospects.
Optimized Conversion Rates: With deeper insights into prospect intent, businesses can now focus their efforts on the most promising leads, resulting in less work for their program partners with more effectiveness at closing referrals into business.