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The Power of Partnering

Partner Better. Grow Faster. 

Description

The Power of Partnering promotes a holistic approach that empowers organizations to realize their full potential and achieve success through effective partnering. Our core principles are trust, alignment, collaboration, accountability, and facilitation. We offer a dynamic partnering framework that helps organizations to build and manage successful partnerships that drive growth and innovation.

Services

Ecosystem Assessments

We recommend a comprehensive evaluation of your existing partnering ecosystem and creating a roadmap for success. Using a principles-based framework, we assess your current state, identify areas for improvement, and develop a strategy to achieve your partnering goals.

Partner Leadership On-Demand

We offer Partner Leadership On-Demand, also referred to as fractional partner management. This is a flexible and cost-effective way to get the expertise and support you need to build and manage a successful partner program, without having to commit to a full-time partner leader.

Ecosystem-led Growth Optimization

Improve and scale your ELG operations with our portfolio of partnering infrastructure solutions. Leveraging Crossbeam as a cornerstone, we work with a range of complementary solutions that can help you streamline your go-to-market execution, partner relationship management, co-selling operations, and partner co-marketing campaigns.