Crossbeam
Marketplace

Source, influence, and convert more partnership pipeline by syncing Crossbeam insights with your team's tech stack.

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Programmatic Co-Selling

Generate more co-sell revenue, faster.

Description

Superglue enables you to easily set up co-selling automations that leverage your Crossbeam data and drive more revenue, faster.

Key Benefits

One of the biggest challenges that partnership teams face is leveraging overlap data at scale and programmatically. 

The Crossbeam and Superglue integration notifies partner managers when new partner overlaps occur, suggests who they should engage from your partners' organizations, and provides pre-built templates to automate messaging and next steps. All of that happens where partner managers already work: in Slack.

This enables you to...
  • Scale your co-selling motion
  • Generate more revenue from partners
  • Increase partner managers' productivity 

How it Works

  1. Connect Superglue to Salesforce, Gmail, Slack, and Crossbeam.
  2. Choose from a range of partner engagement templates (e.g. for co-selling).
  3. Superglue tells you who in your ecosystem to engage with, when and how.

Gallery & Videos

Integration Data Flow

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Setup Instructions

Connecting your Crossbeam account to Superglue just takes a few clicks: In your Superglue account, just go to Integrations > Add integration > Crossbeam and click "Create". 

Partner Type

Integrations

Crossbeam Plan

Connector
Supernode

Categories

Communications
Conversational Marketing
Ecosystem Management
Marketing Automation
Partner Management
Project Management

Integration Stage

Fully Released

Support Email

support@superglue.io

Partner Type

Integrations

Crossbeam Plan

Connector
Supernode

Categories

Communications
Conversational Marketing
Ecosystem Management
Marketing Automation
Partner Management
Project Management

Integration Stage

Fully Released

Support Email

support@superglue.io

“We’ve literally gone from zero to millions in [partner-influenced revenue growth] in a year for our app and service partner programs, and Crossbeam has had a huge impact.”
Catherine Brodigan
Sr. Manager of Global Partnerships

trusted by the fastest growing Tech titans

Powering Ecosystem-Led Growth for over 18,000 companies

Crossbeam is the global standard for Ecosystem-Led Growth. See how the world’s leading companies are using Crossbeam’s comprehensive GTM platform to automate account mapping, co-sell, and win bigger deals, faster.

Turn your ecosystem into your #1 revenue source

Get started in under a minute. Instantly capture insights from your partners. Identify more opportunities. Did we mention it’s free?