Crossbeam
Marketplace

Source, influence, and convert more partnership pipeline by syncing Crossbeam insights with your team's tech stack.

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Microsoft Dynamics Custom Object

Integrate Microsoft Dynamics with Crossbeam to create unique reports and dashboards using your ecosystem data.

Description

With Crossbeam’s integration with Microsoft Dynamics, you can push ecosystem data directly into your CRM. This makes it easy to create reports and dashboards. For example, you can generate a list of prospects who are also your partners' customers, helping your team prioritize leads and close deals faster.

Key Benefits

  • Build custom dashboards and reports using Crossbeam data to harness valuable insights about your ecosystem.
  • Empower sales teams with access to these dashboards and reports, enabling them to prioritize accounts and close deals more efficiently.
  • Show the potential of your ecosystem to stakeholders and drive strategic decision-making.

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Setup Instructions

Getting Started with the Crossbeam Overlaps Custom Object:

To leverage the Custom Object: Your system admin must authenticate the connection to begin routing overlaps in the Crossbeam Overlaps Custom Object in Microsoft Dynamics. Once your accounts are connected, go into your Microsoft Dynamics integration settings and select which populations you'd like to carry over into Microsoft Dynamics. Upon configuring your populations, save changes, and the following fields will automatically be passed into the custom object in Microsoft Dynamics:

Account ID
Crossbeam EID
Lead ID
Partner
Partner AE Name
Partner AE Email
Partner AE Phone
Partner Population
Population (Name of population)

From here, use the Crossbeam Overlaps Custom Object to trigger new workflows, run reports, build reporting dashboards, and more.

Please note, customers must be using Microsoft Dynamics as a data source to leverage this functionality. Also, customers must have Dynamics 365 Sales Premium or Dynamics 365 Sales Enterprise or Dynamics 365 Sales Professional.

Partner Type

Integrations

Crossbeam Plan

Supernode

Categories

Account Based Marketing
CRM
Marketing Automation
Sales Analytics

Integration Stage

Fully Released

Partner Type

Integrations

Crossbeam Plan

Supernode

Categories

Account Based Marketing
CRM
Marketing Automation
Sales Analytics

Integration Stage

Fully Released