Introw PRM
#1 Agentic Partnership Management Platform (PRM) on top of HubSpot and Salesforce
About Introw PRM
Give an external sales team everything they need to sell for you, without giving anyone a CRM seat.
Referral partners, resellers, distributors, agencies and implementation partners need the same things your own reps need: their deals, the content that helps them win, training, a way to register what they find, and a clear view of what they earn. Introw is the partner management platform (PRM) that gives them all of it, limited to what each partner is allowed to see. Your reps and partner managers keep working in HubSpot or Salesforce.
Your CRM stays the system of record. Partners, contacts, deals, attribution and revenue live in HubSpot or Salesforce and sync both ways, so there is no second database and nothing to migrate.
Referral partners, resellers, distributors, agencies and implementation partners need the same things your own reps need: their deals, the content that helps them win, training, a way to register what they find, and a clear view of what they earn. Introw is the partner management platform (PRM) that gives them all of it, limited to what each partner is allowed to see. Your reps and partner managers keep working in HubSpot or Salesforce.
Your CRM stays the system of record. Partners, contacts, deals, attribution and revenue live in HubSpot or Salesforce and sync both ways, so there is no second database and nothing to migrate.
Why teams choose Introw PRM
- Work with partners from inside the CRM. The Introw card on HubSpot deals, tickets and companies, and the panel on Salesforce opportunities and cases, shows the partner, their tier and the collaborators. Reps comment, ask AI, and register or link a deal from there.
- Deal and lead registration that writes clean CRM records. Partners submit forms that you map field by field. Approvals and conflict checks run before anyone gets credit.
- A branded partner portal, built without code. You drag blocks to lay it out. Partners see their pipeline, commissions and assets, and can register a deal in plain language.
- Commissions, SPIFFs and payouts. Introw calculates what each partner earns from your CRM deal data, and Introw Pay pays every partner from one consolidated invoice.
- Partner training and certification (LMS). Generate courses from your website and docs, add quizzes, and award branded certificates. Progress writes back to the CRM.
- Partners never have to log in. They can register deals, get updates, pull assets and ask questions from Slack, Microsoft Teams, email, or their own AI assistant (Claude, ChatGPT, Gemini) over MCP.
- Changed by the team that owns the program. Forms, portals, tiers, commission plans, content and automations are no-code and change the same day.
ShareGate put 3,000 partners live in under 10 weeks. Ringover took partner activity from 20% to over 70%. Rated 4.9/5 on HubSpot Marketplace and 5.0/5 on Salesforce AgentExchange.
How it Works
Connect Crossbeam and an Overlap block appears on accounts and form submissions in Introw. It lists the partners Crossbeam reports on that account, the populations they hold it in, and the owner on their side. Only your team sees it; partners never do.
Crossbeam tells you which partners to work with, and Introw runs the program with them: registration, enablement and payouts.
Crossbeam tells you which partners to work with, and Introw runs the program with them: registration, enablement and payouts.
Gallery & Videos
Integration Data Flow
Integration Diagrams
Introw connects to Crossbeam once, over OAuth. When someone on your team opens an account or a deal registration in Introw, Introw sends Crossbeam that account's domain (or CRM record id). Crossbeam returns the partners that already know the account: partner name and logo, the populations they hold it in, and the owner on their side.
Introw shows this as an Overlap block beside the deal, visible to your team only. Partners never see it.
The flow is read-only and on demand. Introw never writes to Crossbeam, stores no overlap data, and does not save it to your CRM. It also reads your Crossbeam plan and record export usage, so you can watch your quota from the integration page.
Crossbeam and Introw each connect to your CRM (Salesforce or HubSpot) on their own: Crossbeam reads it to build your populations, and Introw syncs with it two-way.
Introw shows this as an Overlap block beside the deal, visible to your team only. Partners never see it.
The flow is read-only and on demand. Introw never writes to Crossbeam, stores no overlap data, and does not save it to your CRM. It also reads your Crossbeam plan and record export usage, so you can watch your quota from the integration page.
Crossbeam and Introw each connect to your CRM (Salesforce or HubSpot) on their own: Crossbeam reads it to build your populations, and Introw syncs with it two-way.
Data
Account overlap (partner, populations, partner owner)
Account overlap (partner, populations, partner owner)
Partner
Partner
Plan and record export usage
Plan and record export usage
Data
Account
Account
Deal registration
Deal registration
Partner
Partner
Crossbeam integration settings
Crossbeam integration settings
Setup Instructions
Connect Crossbeam from Integrations in Introw. Accounts are matched on domain, so there is nothing to set up per partner. You need the Crossbeam module on your Introw plan and a Crossbeam plan that allows record exports.
Step-by-step guide: docs.introw.io/features/integrations/crossbeam
Step-by-step guide: docs.introw.io/features/integrations/crossbeam