Crossbeam
Marketplace
Source, influence, and convert more partnership pipeline by syncing Crossbeam insights with your team's tech stack.
Crossbeam for Sales Attribution
Automated Attribution from Crossbeam for Sales to Salesforce
Description
No more manual entry of attribution if you’re using Crossbeam for Sales to track your partner activity across opportunities. With automated attribution streaming into Salesforce, you can track partner activity more easily and prove the return on your partnership investment.
Key Benefits
- Eliminate manual data entry for partner attribution
- Save time prepping for weekly partner review meetings
- Know exactly which partners to credit for influencing a deal without racking your brain
How it Works
See partner attribution for your opportunities in Salesforce with this new Custom Object.
What It Is
When you complete a request in Crossbeam for Sales, you will be prompted to allow Crossbeam for Sales to track the attribution of the partner on your request to the associated opportunity in Salesforce. This helps you and your RevOps team to automatically fill in attribution data for your sales reporting. No more manual entry of attribution if you’re using Crossbeam for Sales to track your partner’s activity in your opportunities.
How to Set It Up
⚠️ Grab your Salesforce Admin, and ensure the following steps are complete to access the full feature:
- Crossbeam is connected to your Salesforce data source.
- Go to your integrations page in Crossbeam, and select “Salesforce Attribution Push.” From there, you’ll be prompted through:
- Pop-up window for connecting your Salesforce
- This will prompt you to download and install the Crossbeam Attribution package to your Salesforce instance.
- Connect your Partner’s Account IDs from Salesforce (this makes linking easy!)
- When you’ve added all of the IDs you want, click the Save Changes button.
- Edit or remove any Partner IDs at any time within your Crossbeam account Settings.
- Pop-up window for connecting your Salesforce
- When completing a conversation in Crossbeam for Sales, select the drop-down field next to Attribution in the Basic Info section. When you save this, Crossbeam will automatically populate the attribution data in your Salesforce.
Setup Instructions
- Follow this link to install the Attribution Object to your Salesforce Organization.
- You’ll see a banner saying that this managed package is not part of Salesforce’s AppExchange partner program.
- You and your Salesforce admin should review the packages contents: it contains only a small custom object.
- You will likely want to install the package for admins only. This option allows for controlling access and permissions after the package has been installed.
- Note: You may need give your users access to the custom object.
