Source, influence, and convert more partnership pipeline by syncing Crossbeam insights with your team's tech stack.

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Making your partner stories profitable

Let's turn potential into growth — convert your overlap data to dollars, fast.


Under the right conditions, partnerships accelerate revenue performance and even optimize the health of the entire revenue environment for a B2B SaaS business. Test your Partner referral engine on Account overlap data + ABM + co-sell opportunity management. We bring a full ABM stack so we can run on ours or yours.  We'll deploy efficient operational workflows that speed time-to-revenue delivery.

  • Leverage the same proven project plan Unicorn SaaS businesses use 
  • Focus on painting the fastest path to revenue through Co- Marketing and Co-selling
  • Fully enabled playbooks for Sales, Customer Success, and Marketing (Demand Gen & Customer Marketing)
  • Light up the collaboration with high intent referrals ready for co-sell and co-market to contacts that with personalized and relevant campaigns and win faster.
  • Run ABM campaigns that keep the pipeline quality high and consistent

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Partner Activation — Facilitation 45 Day Experience

We’ll guide you from overlap data to populations of overlaps that are qualified and ready for enablement, Co-sell management, co-marketing, and collaboration. 

Partner Acquisition — Recruitment facilitation 60 days

Want to recruit your most desired partners? Do spray them with a cold generic email. Start your partner experience off on the right foot, with an amazing and compelling first impression. We have significantly higher success rates targeting smaller but more value rich partners. 

Partner Activation — Validation 4 month program

In this phase we'll mobilize your better together story on multiple channels and provide you with the analytics to optimise your campaigns and drive value (does not include Better together story buildout and assets)

Partner Activation — Do better together, better

We'll sit with both partner teams, your marketing teams, and even interview customers, create demo video's or user generated content to make your better together story shine. On brand, to standard, and convertible. Buyer expectations don't change just because they went to work, think about it, your don't. If you think there's 8-figures of value on the other end of your partnership, don't play at profitability, own it! We'll carry the laboring oar and develop all the assets required per the requirements of your stack. And if you need it, we have our own ABM stack to complement your strategies. 



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    Jaclyn Garthwaite
    VP of Global Partner Marketing, Fullstory

    "Ampfactor really helped our marketing and partner teams work together and collaborate on generating co-sell opportunities and scaling our efforts across partners with co-marketing. They really dug in and understood our better together story faster than any other agency."
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    Chris Murray
    Global Head of Partnership Ecosystem, Lead Forensics

    We've been working with Blake & the team from Ampfactor for the past 18 months and would massively recommend them. They're our go to as the agency that believes there’s significant power in combining the power of ABM, Overlap data, and first party intent signals between partnerships.
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    Vanessa Willet
    VP of Advertising & Agencies, Demandbase

    When it comes to mobilizing overlap data with convertible better together stories, Ampfactor is the top Agency Demandbase partners with for all our enterprise customers.

“We’ve literally gone from zero to millions in [partner-influenced revenue growth] in a year for our app and service partner programs, and Crossbeam has had a huge impact.”
Catherine Brodigan
Sr. Manager of Global Partnerships

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Powering Ecosystem-Led Growth for over 18,000 companies

Crossbeam is the global standard for Ecosystem-Led Growth. See how the world’s leading companies are using Crossbeam’s comprehensive GTM platform to automate account mapping, co-sell, and win bigger deals, faster.

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