Making your partner stories profitable

Let's turn potential into growth — convert your overlap data to dollars, fast.

Description

Under the right conditions, partnerships accelerate revenue performance and even optimize the health of the entire revenue environment for a B2B SaaS business. Test your Partner referral engine on Account overlap data + ABM + co-sell opportunity management. We bring a full ABM stack so we can run on ours or yours. We'll deploy efficient operational workflows that speed time-to-revenue delivery.

Leverage the same proven project plan Unicorn SaaS businesses use
Focus on painting the fastest path to revenue through Co- Marketing and Co-selling
Fully enabled playbooks for Sales, Customer Success, and Marketing (Demand Gen & Customer Marketing)
Light up the collaboration with high intent referrals ready for co-sell and co-market to contacts that with personalized and relevant campaigns and win faster.
Run ABM campaigns that keep the pipeline quality high and consistent

Gallery & Videos

Services

Partner Activation — Facilitation 45 Day Experience

We’ll guide you from overlap data to populations of overlaps that are qualified and ready for enablement, Co-sell management, co-marketing, and collaboration.

Partner Acquisition — Recruitment facilitation 60 days

Want to recruit your most desired partners? Do spray them with a cold generic email. Start your partner experience off on the right foot, with an amazing and compelling first impression. We have significantly higher success rates targeting smaller but more value rich partners.

Partner Activation — Validation 4 month program

In this phase we'll mobilize your better together story on multiple channels and provide you with the analytics to optimise your campaigns and drive value (does not include Better together story buildout and assets)

Partner Activation — Do better together, better

We'll sit with both partner teams, your marketing teams, and even interview customers, create demo video's or user generated content to make your better together story shine. On brand, to standard, and convertible. Buyer expectations don't change just because they went to work, think about it, your don't. If you think there's 8-figures of value on the other end of your partnership, don't play at profitability, own it! We'll carry the laboring oar and develop all the assets required per the requirements of your stack. And if you need it, we have our own ABM stack to complement your strategies.

Resources

Better Together Story Dimensional Analysis

When you're creating a better together story, make sure your decisions are made cross-functionally and quantified. No matter what you take to market, it gets a score from this framework, if you like the revenue you created, then great, if you don't then you need to re-evaluate your collective decisions as a group and decide how you're going to activate this partnership differently and better.

Ampfactor Intro Overview

Ampfactor is a creative, partner growth acceleration agency. We're the first of our kind using overlap data + ABM principles to throw off co-sell opportunities consistently, and predictably across your partner portfolio.

Testimonials

Jaclyn Garthwaite
VP of Global Partner Marketing, Fullstory

"Ampfactor really helped our marketing and partner teams work together and collaborate on generating co-sell opportunities and scaling our efforts across partners with co-marketing. They really dug in and understood our better together story faster than any other agency."
Chris Murray
Global Head of Partnership Ecosystem, Lead Forensics

We've been working with Blake & the team from Ampfactor for the past 18 months and would massively recommend them. They're our go to as the agency that believes there’s significant power in combining the power of ABM, Overlap data, and first party intent signals between partnerships.
Vanessa Willet
VP of Advertising & Agencies, Demandbase

When it comes to mobilizing overlap data with convertible better together stories, Ampfactor is the top Agency Demandbase partners with for all our enterprise customers.